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201
When Counterarguing Fails: Effects on Attitude Strength
When Counterarguing Fails: Effects on Attitude Strength
D.D. Rucker, | Association for Consumer Research | 2004 ,
202
"Et Tu, Brutus?": A Case for Consumer Skepticism and Backlash Product Placements
"Et Tu, Brutus?": A Case for Consumer Skepticism and Backlash Product Placements
N. Bhatnagar, | Association for Consumer Research | 2004 ,
203
Hidden Effects of Persuasion
Hidden Effects of Persuasion
Z.L. Tormala, | Association for Consumer Research | 2004 ,
204
Too Much Stress: The Negative Consequences for Screening Adherence
Too Much Stress: The Negative Consequences for Screening Adherence
M.F. Luce, | Association for Consumer Research | 2004 ,
205
Judging Health Risk through Emotions
Judging Health Risk through Emotions
N.Agrawal, | Association for Consumer Research | 2004 ,
206
Emotional Antecedents of Protection Motivation
Emotional Antecedents of Protection Motivation
P.A. KEller, | Association for Consumer Research | 2004 ,
207
Getting Specific about the Consequences of Stree and Emotion for Health Protection Intentions: Differntial
Getting Specific about the Consequences of Stree and Emotion for Health Protection Intentions: Differntial
K. Grasshoff, | Association for Consumer Research | 2004 ,
208
Talking Together: Consumer communities and Health Care
Talking Together: Consumer communities and Health Care
G. Hogg, | Association for Consumer Research | 2004 ,
209
Exploring Impulse Purchasing on the Experience of Risk
Exploring Impulse Purchasing on the Experience of Risk
S. Rao Madhavaram, | Association for Consumer Research | 2004 ,
210
Online Investing: Derealization and the Experience of Risk
Online Investing: Derealization and the Experience of Risk
D.Zwick, | Association for Consumer Research | 2004 ,
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