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201
The Impact of Counterfactual Mindset on Consumer Information Processing
The Impact of Counterfactual Mindset on Consumer Information Processing
Zhao G, | Association for Consumer Research | 2011 ,
202
Staying Warm in the Winter: Seeking Psychological Warmth to Reduce Physical Coldness
Staying Warm in the Winter: Seeking Psychological Warmth to Reduce Physical Coldness
Zhang Y, Risen J, | Association for Consumer Research | 2011 ,
203
The Impact of Price on Preference Consistency over Time
The Impact of Price on Preference Consistency over Time
Lee K.Y, | Association for Consumer Research | 2011 ,
204
New Business, New Babies: Proposing a Sociological Analysis of Consuming Early Childhood Development Service in China
New Business, New Babies: Proposing a Sociological Analysis of Consuming Early Childhood Development Service in China
Zhang G, | Association for Consumer Research | 2011 ,
205
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
Tsai C, | Association for Consumer Research | 2011 ,
206
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Yin D, | Association for Consumer Research | 2011 ,
207
Consumer Motivation: When Initial Consumption Influences Subsequent Actions
Consumer Motivation: When Initial Consumption Influences Subsequent Actions
Finkelstein S, | Association for Consumer Research | 2011 ,
208
Consumer Chronic Affect and Persuasiveness of Nostalgia Advertising Appeals
Consumer Chronic Affect and Persuasiveness of Nostalgia Advertising Appeals
Zhao G, | Association for Consumer Research | 2011 ,
209
Cultural Values Reflected in Chinese and U.S. Advertisements: Examining the Moderating Role of Media Type and Product Characteristics
Cultural Values Reflected in Chinese and U.S. Advertisements: Examining the Moderating Role of Media Type and Product Characteristics
Zhang, J., | Association for Consumer Research | 2003 ,
210
Temporal Construal, Categorization Processes, and Brand Extension Evaluation
Temporal Construal, Categorization Processes, and Brand Extension Evaluation
Banerjee P, | Association for Consumer Research | 2011 ,
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