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201
The Effect of Reward Structures on the Performance of Cross-Functional Product Development Teams
The Effect of Reward Structures on the Performance of Cross-Functional Product Development Teams
Shikhar Sarin and Vijay Mahajan, | American Marketing Association | 2001 ,
202
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
Shaoming Zou, | American Marketing Association | 2002 ,
203
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
Charles H. Noble, | American Marketing Association | 2002 ,
204
Getting Published: Reflections of an Old Editor
Getting Published: Reflections of an Old Editor
David W. Stewart, | American Marketing Association | 2002 ,
205
Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act
Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act
Siva K. Balasubramanian, | American Marketing Association | 2002 ,
206
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
Cheri Speier, | American Marketing Association | 2002 ,
207
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Raji Srinivasan, | American Marketing Association | 2002 ,
208
Understanding Service Convenience
Understanding Service Convenience
Leonard L. Berry, | American Marketing Association | 2002 ,
209
Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior
Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior
Füsun F. Gönül, Franklin Carter, | American Marketing Association | 2001 ,
210
Successful and Unsuccessful Sales Calls : Measuring Salesperson Attributions and Behavioral Intentions
Successful and Unsuccessful Sales Calls : Measuring Salesperson Attributions and Behavioral Intentions
Andrea L. Dixon, | American Marketing Association | 2001 ,
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