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191
Reward or Punish: Willingness to Pay for Ethically-Produced Goods
Reward or Punish: Willingness to Pay for Ethically-Produced Goods
Trudel, R, | Association for Consumer Research | 2008 ,
192
When the Loss of Free Will Can Be Costly: A Novel Approach to an Anti-Smoking Campaign
When the Loss of Free Will Can Be Costly: A Novel Approach to an Anti-Smoking Campaign
Grover, A, | Association for Consumer Research | 2008 ,
193
Not Me or Not Them?: The Role of Culture in Discrepant Effects of Health Communication on Self and Others
Not Me or Not Them?: The Role of Culture in Discrepant Effects of Health Communication on Self and Others
Yoon, S, | Association for Consumer Research | 2008 ,
194
Intergenerational Influence in Consumer Deal Proneness
Intergenerational Influence in Consumer Deal Proneness
Schindler, R.M, | Association for Consumer Research | 2008 ,
195
A Qualitative Study of Mother-Adolescent Daughter-Vicarious Role Model Consumption Interactions
A Qualitative Study of Mother-Adolescent Daughter-Vicarious Role Model Consumption Interactions
Gavish, Y, | Association for Consumer Research | 2008 ,
196
Anti-consumption: Now on Sale
Anti-consumption: Now on Sale
Gopaldas, A., | Association for Consumer Research | 2008 ,
197
The Impact of Narrative Immersion and Perceived Self-Character Similarity on Evaluations of Product Placements
The Impact of Narrative Immersion and Perceived Self-Character Similarity on Evaluations of Product Placements
Bhatnagar, N, | Association for Consumer Research | 2008 ,
198
The Role of Product Category Familiarity in Self-Referent Advertising
The Role of Product Category Familiarity in Self-Referent Advertising
Dimofte, C, | Association for Consumer Research | 2008 ,
199
Permission to be Prejudiced: Legitimacy Credits in the Evaluation of Advertisements with Black and White Models
Permission to be Prejudiced: Legitimacy Credits in the Evaluation of Advertisements with Black and White Models
Choi, B, | Association for Consumer Research | 2008 ,
200
The Tri-Mediation Model of Persuasion: Incorporating Negative Advertising Appeals
The Tri-Mediation Model of Persuasion: Incorporating Negative Advertising Appeals
Coulter, K.S., | Association for Consumer Research | 2008 ,
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