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191
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
Lin, C.-H., | Association for Consumer Research | 2006 ,
192
Time Pressure and the Compromise and Attraction Effects in Choice
Time Pressure and the Compromise and Attraction Effects in Choice
Lin, C.-H, | Association for Consumer Research | 2008 ,
193
A Qualitative Approach for Conceptualizing Consumer Decision-Making in Online Auctions
A Qualitative Approach for Conceptualizing Consumer Decision-Making in Online Auctions
Lai, M, | Association for Consumer Research | 2008 ,
194
The Dove Effect: How the Normalization of Obesity Can Influence Food Consumption
The Dove Effect: How the Normalization of Obesity Can Influence Food Consumption
Lin L, | Association for Consumer Research | 2011 ,
195
The Relationship Between Consumer Guilt and Shopping Behavior
The Relationship Between Consumer Guilt and Shopping Behavior
Bei, L.-T, | Association for Consumer Research | 2007 ,
196
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Yang, X, | Association for Consumer Research | 2007 ,
197
Cultural Role Confusion and Memories of a Lost Identity: How Non-Consumption Perpetuates Marginalisation
Cultural Role Confusion and Memories of a Lost Identity: How Non-Consumption Perpetuates Marginalisation
Lindridge, A., | Association for Consumer Research | 2005 ,
198
Can Biases About the Future Push Consumers to Act? Effects of Affective Forecasting on Consumer Procrastination
Can Biases About the Future Push Consumers to Act? Effects of Affective Forecasting on Consumer Procrastination
Lin L, | Association for Consumer Research | 2011 ,
199
Affective Evaluations Are More Ordinal
Affective Evaluations Are More Ordinal
Pham M.T, | Association for Consumer Research | 2011 ,
200
Not Everyone Loves Buffets: Pricing Preference of Frugal Consumers
Not Everyone Loves Buffets: Pricing Preference of Frugal Consumers
Lin O, | Association for Consumer Research | 2011 ,
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