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191
The Relationship Between Consumer Guilt and Shopping Behavior
The Relationship Between Consumer Guilt and Shopping Behavior
Bei, L.-T, | Association for Consumer Research | 2007 ,
192
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Yang, X, | Association for Consumer Research | 2007 ,
193
Cultural Role Confusion and Memories of a Lost Identity: How Non-Consumption Perpetuates Marginalisation
Cultural Role Confusion and Memories of a Lost Identity: How Non-Consumption Perpetuates Marginalisation
Lindridge, A., | Association for Consumer Research | 2005 ,
194
Can Biases About the Future Push Consumers to Act? Effects of Affective Forecasting on Consumer Procrastination
Can Biases About the Future Push Consumers to Act? Effects of Affective Forecasting on Consumer Procrastination
Lin L, | Association for Consumer Research | 2011 ,
195
Affective Evaluations Are More Ordinal
Affective Evaluations Are More Ordinal
Pham M.T, | Association for Consumer Research | 2011 ,
196
Not Everyone Loves Buffets: Pricing Preference of Frugal Consumers
Not Everyone Loves Buffets: Pricing Preference of Frugal Consumers
Lin O, | Association for Consumer Research | 2011 ,
197
In Search of an Authentic Conceptualization for Authenticity in Marketing Offerings
In Search of an Authentic Conceptualization for Authenticity in Marketing Offerings
Lin K, | Association for Consumer Research | 2011 ,
198
Inalienable Wealth and Trauma Resolution: An Explanation of Genealogy Consumption
Inalienable Wealth and Trauma Resolution: An Explanation of Genealogy Consumption
Lindridge A, | Association for Consumer Research | 2011 ,
199
The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk
The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk
Lin Y.-C, | Association for Consumer Research | 2011 ,
200
The "Collapse in Quality" Hypothesis
The "Collapse in Quality" Hypothesis
Andrei A. Levchenko, | American Economic Assn | 2011 ,
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