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191
Articles : Linear Asset Pricing under Portfolio Constraints
Articles : Linear Asset Pricing under Portfolio Constraints
Dong Chul Won, | 한국증권학회 | 2004 ,
192
Time Pressure and the Compromise and Attraction Effects in Choice
Time Pressure and the Compromise and Attraction Effects in Choice
Lin, C.-H, | Association for Consumer Research | 2008 ,
193
Are McNoodles and McDonald's Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products
Are McNoodles and McDonald's Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products
Yan, D, | Association for Consumer Research | 2008 ,
194
Lines in the Sand: Using Category Widths to Define and Pursue Self-Control Goals
Lines in the Sand: Using Category Widths to Define and Pursue Self-Control Goals
Poynor, C, | Association for Consumer Research | 2007 ,
195
The Relationship Between Consumer Guilt and Shopping Behavior
The Relationship Between Consumer Guilt and Shopping Behavior
Bei, L.-T, | Association for Consumer Research | 2007 ,
196
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Yang, X, | Association for Consumer Research | 2007 ,
197
Becoming Sensitive to Ethical Consumption Behavior: Narratives of Survival in an Uncertain and Unpredictable World
Becoming Sensitive to Ethical Consumption Behavior: Narratives of Survival in an Uncertain and Unpredictable World
Cherrier, H., | Association for Consumer Research | 2005 ,
198
Using Visual Interference to Establish New Brand-Attribute Linkages
Using Visual Interference to Establish New Brand-Attribute Linkages
Saenger C, | Association for Consumer Research | 2011 ,
199
Affective Evaluations Are More Ordinal
Affective Evaluations Are More Ordinal
Pham M.T, | Association for Consumer Research | 2011 ,
200
The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk
The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk
Lin Y.-C, | Association for Consumer Research | 2011 ,
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