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191
The Price of `Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
The Price of `Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
Chandran, S., | Association for Consumer Research | 2006 ,
192
Affect and Its Effects on Compensatory Consumption
Affect and Its Effects on Compensatory Consumption
Garg, N., | Association for Consumer Research | 2006 ,
193
The Illusory Truth Effect: Exploring Implicit and Explicit Memory Influences on Consumer Judgments
The Illusory Truth Effect: Exploring Implicit and Explicit Memory Influences on Consumer Judgments
Cronley, M. L., | Association for Consumer Research | 2006 ,
194
Precommitment Bias in the Evaluation of a Single Option: The Importance of Evaluative Disposition
Precommitment Bias in the Evaluation of a Single Option: The Importance of Evaluative Disposition
Bond, S. D., | Association for Consumer Research | 2006 ,
195
Overvaluation Bias in the Valuation and Utilization of Novel Technological Attributes
Overvaluation Bias in the Valuation and Utilization of Novel Technological Attributes
Zhao, S., | Association for Consumer Research | 2006 ,
196
Price Skimming Paradoxes
Price Skimming Paradoxes
Gebhardt, G. F., | Association for Consumer Research | 2006 ,
197
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
Lin, C.-H., | Association for Consumer Research | 2006 ,
198
The Principle Matters: Antecedents and Consequences of Procedural Justice in the Context of Pricing
The Principle Matters: Antecedents and Consequences of Procedural Justice in the Context of Pricing
Ashworth, L., | Association for Consumer Research | 2006 ,
199
Remembering Prices: Numeric Cognition, Language, and Price Recall
Remembering Prices: Numeric Cognition, Language, and Price Recall
Luna, D., | Association for Consumer Research | 2006 ,
200
Steps Towards Transformative Consumer Research Practice: A Taxonomy of Possible Reflexivities
Steps Towards Transformative Consumer Research Practice: A Taxonomy of Possible Reflexivities
Bettany, S., | Association for Consumer Research | 2006 ,
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