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11
Advertising, Research and Development, and Systematic Risk of the Firm
Advertising, Research and Development, and Systematic Risk of the Firm
Leigh McAlister, | American Marketing Association | 2007 ,
12
Making Sales Technology Effective (pp. 16-34)
Making Sales Technology Effective (pp. 16-34)
Gary K. Hunter, | American Marketing Association | 2007 ,
13
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Lien Lamey, | American Marketing Association | 2007 ,
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