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11
Information But at What Cost? The Positive and Negative Impact of Informational Social Influence
Information But at What Cost? The Positive and Negative Impact of Informational Social Influence
Majid K, | Association for Consumer Research | 2011 ,
12
The Effect of an Integrated Virtual Community on The Evaluation of an Online Store: Findings From an Internet Experiment
The Effect of an Integrated Virtual Community on The Evaluation of an Online Store: Findings From an Internet Experiment
Domma P, | Association for Consumer Research | 2011 ,
13
Hopelessly Devoted? Word-of-Mouth and Diagnosticity in a Stable Preference Context
Hopelessly Devoted? Word-of-Mouth and Diagnosticity in a Stable Preference Context
Pyle M, | Association for Consumer Research | 2011 ,
14
Your Life or Your Money: Threat Revision in Response to Taboo Trade-offs
Your Life or Your Money: Threat Revision in Response to Taboo Trade-offs
Samper A, | Association for Consumer Research | 2011 ,
15
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
Choi W.J, | Association for Consumer Research | 2011 ,
16
The Evolving Definition of Rationality
The Evolving Definition of Rationality
Raghunathan R, | Association for Consumer Research | 2011 ,
17
Beauty Beyond Affect: Positive and Negative Effects of Visual Attractiveness on Consumers' Judgments and Behaviors
Beauty Beyond Affect: Positive and Negative Effects of Visual Attractiveness on Consumers' Judgments and Behaviors
Pol G, | Association for Consumer Research | 2011 ,
18
Impact of Primary-Secondary Control on Donation Behavior
Impact of Primary-Secondary Control on Donation Behavior
DeMotta Y, | Association for Consumer Research | 2011 ,
19
The Abandonment of Unprofitable Customer Relationships: An Analysis of Emotional Reactions
The Abandonment of Unprofitable Customer Relationships: An Analysis of Emotional Reactions
Haenlein M, | Association for Consumer Research | 2011 ,
20
The Dove Effect: How the Normalization of Obesity Can Influence Food Consumption
The Dove Effect: How the Normalization of Obesity Can Influence Food Consumption
Lin L, | Association for Consumer Research | 2011 ,
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