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11
Role of Incongruity and `Aha' Effect in Positive Affect Experienced from Visual Metaphors
Role of Incongruity and `Aha' Effect in Positive Affect Experienced from Visual Metaphors
Mohanty, P., | Association for Consumer Research | 2008 ,
12
Country-of-Origin Effects on Consumers' Attributions and Word-of-Mouth Communications about Services
Country-of-Origin Effects on Consumers' Attributions and Word-of-Mouth Communications about Services
Wong, K.A, | Association for Consumer Research | 2008 ,
13
Investigating the Motivational Processes Underlying Bicultural Consumer Response to Cultural Product Cues
Investigating the Motivational Processes Underlying Bicultural Consumer Response to Cultural Product Cues
Aguirre-Rodriguez, A, | Association for Consumer Research | 2008 ,
14
You and Us: Causal Effects of Language Use on Consumers' Perceptions of Brands
You and Us: Causal Effects of Language Use on Consumers' Perceptions of Brands
Sela, A, | Association for Consumer Research | 2008 ,
15
When Social Influences Have Far Reaching Implications
When Social Influences Have Far Reaching Implications
Popa, M, | Association for Consumer Research | 2008 ,
16
A Three-Factor Model of Consumer Preference for Self-Designed Products
A Three-Factor Model of Consumer Preference for Self-Designed Products
Deng, X, | Association for Consumer Research | 2008 ,
17
The Robin Hoods of the Information Age: The Differential Effects of Financial and Time Expenditures on Sharing
The Robin Hoods of the Information Age: The Differential Effects of Financial and Time Expenditures on Sharing
Komarova, Y, | Association for Consumer Research | 2008 ,
18
Two Designer Skill Sets: Perspective Taking and Creativity
Two Designer Skill Sets: Perspective Taking and Creativity
Joo, J., | Association for Consumer Research | 2008 ,
19
Airing Dirty Laundry in the Public Square: An Examination of Public Complaining and the Mitigating Effects of Branding
Airing Dirty Laundry in the Public Square: An Examination of Public Complaining and the Mitigating Effects of Branding
Wilson, A, | Association for Consumer Research | 2008 ,
20
A Psychophysical Approach to Assessment of Relationship between Vehicle Color and Purchase Price
A Psychophysical Approach to Assessment of Relationship between Vehicle Color and Purchase Price
Powers, K.I., | Association for Consumer Research | 2008 ,
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