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11
The Importance and Funcational Significance of Affective Cues in Consumer Choice
The Importance and Funcational Significance of Affective Cues in Consumer Choice
Peter R. Darke., | University of Chicago Press | 2006 ,
12
Spnsorship-Linked Marketing : The Role of Articulation in Memory
Spnsorship-Linked Marketing : The Role of Articulation in Memory
T. Bettina Cornwell., | University of Chicago Press | 2006 ,
13
Dynamic Pricing and Consumer Fairness Perceptions
Dynamic Pricing and Consumer Fairness Perceptions
Kelly L Haws., | University of Chicago Press | 2006 ,
14
Consistency and Validity Issues in Consumer Judgements
Consistency and Validity Issues in Consumer Judgements
Arul Mishra., | University of Chicago Press | 2006 ,
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