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11
The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand
The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand
Xiang Fang, | Association for Consumer Research | 2002 ,
12
Designing and Maintaining an Effective Web Site to Facilitate Online Customer Relationships
Designing and Maintaining an Effective Web Site to Facilitate Online Customer Relationships
Gary L. Geissler, | Association for Consumer Research | 2002 ,
13
Unnoticed Relationships: Do Consumers Experience Co-Branded Products?
Unnoticed Relationships: Do Consumers Experience Co-Branded Products?
Anders Bengtsson, | Association for Consumer Research | 2002 ,
14
Consumer Skepticism and the Awaiting Room of the Mind@: Are Consumers More Likely to Believe Advertising Claims If They Are Merely Comprehended?
Consumer Skepticism and the Awaiting Room of the Mind@: Are Consumers More Likely to Believe Advertising Claims If They Are Merely Comprehended?
Scott Koslow, | Association for Consumer Research | 2002 ,
15
When Customers Develop Commitment to the Service Employee: Exploring the Direct and Indirect Effects on the Propensity to Stay
When Customers Develop Commitment to the Service Employee: Exploring the Direct and Indirect Effects on the Propensity to Stay
Havard Hansen, | Association for Consumer Research | 2002 ,
16
Special Session Summary Consumer Response to Constrained Choice
Special Session Summary Consumer Response to Constrained Choice
Kyeong Sam Min, | Association for Consumer Research | 2002 ,
17
Reading Writers, Quaffing Quiddity and Rejoicing Joyceans: Unpicking the Packaging of an Irish Icon
Reading Writers, Quaffing Quiddity and Rejoicing Joyceans: Unpicking the Packaging of an Irish Icon
Anthony Patterson, | Association for Consumer Research | 2002 ,
18
The Emergence of the Posthuman Consumer and the Fusion of the Virtual and the Real: a Critical Analysis of Sony=S Ad For Memory Sticktm
The Emergence of the Posthuman Consumer and the Fusion of the Virtual and the Real: a Critical Analysis of Sony=S Ad For Memory Sticktm
Alladi Venkatesh, | Association for Consumer Research | 2002 ,
19
Special Session Summary the Dynamic Nature of Culture and Consumer Behavior
Special Session Summary the Dynamic Nature of Culture and Consumer Behavior
Loraine Lau, | Association for Consumer Research | 2002 ,
20
Special Session Summary Context Effects in Consumer Judgments
Special Session Summary Context Effects in Consumer Judgments
Andrew A. Mitchell, | Association for Consumer Research | 2002 ,
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