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11
Customer's Perceived Service Value Through Coupon Response
Customer's Perceived Service Value Through Coupon Response
Hae Young Park, Shohn, Dehyun, | The Tourism Sciences Society of Korea | 2004 ,
12
Perceived Risks in American Television Shopping : A Comparison of Apparel Shoppers and Non-Apparel Shoppers
Perceived Risks in American Television Shopping : A Comparison of Apparel Shoppers and Non-Apparel Shoppers
Seung-Hee Lee, | (사)한국마케팅관리학회 | 2000 ,
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