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11
Wanting more but Liking Less: Counter-Driving Motivational and Appraisal Elements of Value
Wanting more but Liking Less: Counter-Driving Motivational and Appraisal Elements of Value
Ab Litt, | Association for Consumer Research | 2010 ,
12
Distinguishable neural circuits for motivation and valuation underlying decision making
Distinguishable neural circuits for motivation and valuation underlying decision making
Ad litt, | Association for Consumer Research | 2010 ,
13
The Activation-Striving Model: When Will the Same Prime Lead to Goal Activation and When Will It Lead to Trait Activation?
The Activation-Striving Model: When Will the Same Prime Lead to Goal Activation and When Will It Lead to Trait Activation?
Sela, A, | Association for Consumer Research | 2008 ,
14
The ``Shaken Self'' : Product Choice as a Means of Restoring Self-View Confidence
The ``Shaken Self'' : Product Choice as a Means of Restoring Self-View Confidence
Gao, L, | Association for Consumer Research | 2008 ,
15
A Bite to Whet the Reward Appetite: Influence of Sampling on Appetitive Behaviors
A Bite to Whet the Reward Appetite: Influence of Sampling on Appetitive Behaviors
Wadhwa, M., | Association for Consumer Research | 2006 ,
16
Neuroscience, Marketing, and Vulnerable Consumers: Integrative Approaches to Advancing Theory and Social Welfare
Neuroscience, Marketing, and Vulnerable Consumers: Integrative Approaches to Advancing Theory and Social Welfare
Pirouz D, | Association for Consumer Research | 2011 ,
17
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Litt A, | Association for Consumer Research | 2011 ,
18
Getting to the Heart of the Consumer: The Role of Emotions and Cognition (or the Lack Thereof) in Consumer Decision Making
Getting to the Heart of the Consumer: The Role of Emotions and Cognition (or the Lack Thereof) in Consumer Decision Making
Ramanathan, S., | Association for Consumer Research | 2001 ,
19
Self-Selection of Auditors and Audit Pricing in Private Firms
Self-Selection of Auditors and Audit Pricing in Private Firms
Chaney, P. K., | American Accounting Assn | 2004 ,
20
Early Evidence on the Informativeness of the SEC's Market Risk Disclosures : The Case of Commodity Price Risk Exposure of Oil and Gas Producers
Early Evidence on the Informativeness of the SEC's Market Risk Disclosures : The Case of Commodity Price Risk Exposure of Oil and Gas Producers
RAJGORAL SHIVARAM, | American Accounting Assn | 1999 ,
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