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11
Is Negative Brand Publicity Always Damaging? The Moderating Role of Power
Is Negative Brand Publicity Always Damaging? The Moderating Role of Power
Norton D.A, | Association for Consumer Research | 2011 ,
12
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
Ashwani Monga, | Association for Consumer Research | 2002 ,
13
Brand As a Relationship Partner: Gender Differences in Perspectives
Brand As a Relationship Partner: Gender Differences in Perspectives
Alokparna Basu Monga, | Association for Consumer Research | 2002 ,
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