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11
Who Chose the Forgone Alternative?: The Effects of Social Comparison on Regret
Who Chose the Forgone Alternative?: The Effects of Social Comparison on Regret
Page, K. L, | Association for Consumer Research | 2007 ,
12
The Moderating Effect of Brand Commitment on Consumer Response to Logo Shape Redesign
The Moderating Effect of Brand Commitment on Consumer Response to Logo Shape Redesign
Walsh, M. F, | Association for Consumer Research | 2007 ,
13
It is Up to Who I Am to Spread Positive or Negative Word of Mouth to My Best Friend
It is Up to Who I Am to Spread Positive or Negative Word of Mouth to My Best Friend
Zhang, Y., | Association for Consumer Research | 2005 ,
14
The Role of Attributions in Evaluating Exchange Relationships
The Role of Attributions in Evaluating Exchange Relationships
Tsiros, M., | Association for Consumer Research | 2001 ,
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