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11
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Na, W, | Association for Consumer Research | 2007 ,
12
Children=S Use of Consumer Heuristics
Children=S Use of Consumer Heuristics
Roger Marshall, | Association for Consumer Research | 2002 ,
13
How Much is Enough? A Preliminary Empirical Study of the Price Tolerance Zone in Singapore
How Much is Enough? A Preliminary Empirical Study of the Price Tolerance Zone in Singapore
Marshall, R., | Association for Consumer Research | 2000 ,
14
Effects of dissociated glucocorticoids on OPG and RANKL in osteoblastic cells
Effects of dissociated glucocorticoids on OPG and RANKL in osteoblastic cells
E. L. Humphrey., | Elsevier Inc | 2006 ,
15
Does Hiring a New CFO Change Things? An Investigation of Changes in Discretionary Accruals
Does Hiring a New CFO Change Things? An Investigation of Changes in Discretionary Accruals
Marshall A. Geiger., | American Accounting Assn | 2006 ,
16
The Differential Impact of Marketing Activities on Local and National Brands
The Differential Impact of Marketing Activities on Local and National Brands
Na, Woonbong, Marshall, Roger, | (사)한국마케팅관리학회 | 2003 ,
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