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11
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Michael Haenlein, | American Marketing Association | 2006 ,
12
Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent
Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent
Richard G. Netemeyer, | American Marketing Association | 2005 ,
13
When is a Preannounced New Product Likely to be Delayed?
When is a Preannounced New Product Likely to be Delayed?
Yuhong Wu, | American Marketing Association | 2004 ,
14
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
15
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
16
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
17
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2003 ,
18
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Natalie Mizik, | American Marketing Association | 2003 ,
19
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
20
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2001 ,
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