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11
Getting Marketers to Invest in Firm-Specific Capital
Getting Marketers to Invest in Firm-Specific Capital
David A. Griffith, | American Marketing Association | 2007 ,
12
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance
Luigi M. De Luca, | American Marketing Association | 2007 ,
13
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Xueming Luo, | American Marketing Association | 2006 ,
14
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Xueming Luo, | American Marketing Association | 2006 ,
15
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms
Xueming Luo, | American Marketing Association | 2006 ,
16
Evolving to a New Dominant Logic for Marketing
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, | American Marketing Association | 2004 ,
17
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Elizabeth S. Moore, | American Marketing Association | 2002 ,
18
공공역사란 무엇인가
공공역사란 무엇인가
뤼케 마르틴, 901-뤼874고공 | 푸른역사 | 2020 901-뤼874고공,
19
Construction of Mountains and Waters in Beijing Olympic Forest Park
Construction of Mountains and Waters in Beijing Olympic Forest Park
Yi-Xia, | 한국조경학회 | 2007 ,
20
Analysis & Planning;The Beijing Olympic Forest Park
Analysis & Planning;The Beijing Olympic Forest Park
Lu-Shan, | 한국조경학회 | 2007 ,
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