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11
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Tillmann Wagner, | American Marketing Association | 2009 ,
12
When Marketing Strategy First Meets Wall Street : Marketing Spendings and Firms' Initial Public Offerings
When Marketing Strategy First Meets Wall Street : Marketing Spendings and Firms' Initial Public Offerings
Xueming Luo, | American Marketing Association | 2008 ,
13
Satisfaction, Complaint, and the Stock Value Gap
Satisfaction, Complaint, and the Stock Value Gap
Xueming Luo and Christian Homburg, | American Marketing Association | 2008 ,
14
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Michael G. Luchs, | American Marketing Association | 2010 ,
15
Neglected Outcomes of Customer Satisfaction
Neglected Outcomes of Customer Satisfaction
Xueming Luo, | American Marketing Association | 2007 ,
16
Visual Representation: Implications for Decision Making (pp. 160-177)
Visual Representation: Implications for Decision Making (pp. 160-177)
Nicholas H. Lurie, | American Marketing Association | 2007 ,
17
Getting Marketers to Invest in Firm-Specific Capital
Getting Marketers to Invest in Firm-Specific Capital
David A. Griffith, | American Marketing Association | 2007 ,
18
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance
Luigi M. De Luca, | American Marketing Association | 2007 ,
19
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Xueming Luo, | American Marketing Association | 2006 ,
20
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Xueming Luo, | American Marketing Association | 2006 ,
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