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11
Designing Solutions Around Customer Network Identity Goals
Designing Solutions Around Customer Network Identity Goals
Amber M. Epp, | American Marketing Association | 2011 ,
12
The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits
The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits
Donald R. Lichtenstein, | American Marketing Association | 2004 ,
13
Optimal Design of Consumer Contests
Optimal Design of Consumer Contests
De Liu, Xianjun Geng, | American Marketing Association | 2007 ,
14
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
Yuping Liu, | American Marketing Association | 2007 ,
15
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Lien Lamey, | American Marketing Association | 2007 ,
16
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
Yong Liu, | American Marketing Association | 2006 ,
17
The Emergence of Dominant Designs
The Emergence of Dominant Designs
Raji Srinivasan, | American Marketing Association | 2006 ,
18
First in, First out? The Effects of Network Externalities on Pioneer Survival
First in, First out? The Effects of Network Externalities on Pioneer Survival
Raji Srinivasan, | American Marketing Association | 2004 ,
19
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Paschalina (Lilia) Ziamou, | American Marketing Association | 2003 ,
20
Concrete and Leed
Concrete and Leed
Liv Haselbach, | 한국콘크리트학회 | 2010 ,
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