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11
"I want you back" : Branding classical Music for the new generation
"I want you back" : Branding classical Music for the new generation
Lalin Anik, | Association for Consumer Research | 2010 ,
12
``Want to watch? You've got to pay'' : The Link between Intrusiveness and Outcomes Typifying the Customer-Firm Relationship
``Want to watch? You've got to pay'' : The Link between Intrusiveness and Outcomes Typifying the Customer-Firm Relationship
Lalos, M., | Association for Consumer Research | 2008 ,
13
Let it Rock: The Effects of Brand Name Placement in Songs on Attitudes toward the Artist and the Brand
Let it Rock: The Effects of Brand Name Placement in Songs on Attitudes toward the Artist and the Brand
Kocher, B, | Association for Consumer Research | 2008 ,
14
Cognitive Load, Need for Closure, and Socially Desirable Responding: Cognitively Constrained versus Motivated Response Biases in Cross-Cultural Consumer Research
Cognitive Load, Need for Closure, and Socially Desirable Responding: Cognitively Constrained versus Motivated Response Biases in Cross-Cultural Consumer Research
Lalwani, A.K, | Association for Consumer Research | 2008 ,
15
Not Me or Not Them?: The Role of Culture in Discrepant Effects of Health Communication on Self and Others
Not Me or Not Them?: The Role of Culture in Discrepant Effects of Health Communication on Self and Others
Yoon, S, | Association for Consumer Research | 2008 ,
16
Intergenerational Influence in Consumer Deal Proneness
Intergenerational Influence in Consumer Deal Proneness
Schindler, R.M, | Association for Consumer Research | 2008 ,
17
Influence of Price of Coupons on Redemption Rates
Influence of Price of Coupons on Redemption Rates
Lala, V., | Association for Consumer Research | 2006 ,
18
When one culture meets another: The impact of culturally (mis)matched thinking styles on self-regulation
When one culture meets another: The impact of culturally (mis)matched thinking styles on self-regulation
Koo M, | Association for Consumer Research | 2011 ,
19
When one culture meets another: The impact of culturally (mis)matched thinking styles on self-regulation
When one culture meets another: The impact of culturally (mis)matched thinking styles on self-regulation
Koo M, | Association for Consumer Research | 2011 ,
20
Unemployment Benefits, Unemployment Duration, and Post-Unemployment Jobs: A Regression Discontinuity Approach
Unemployment Benefits, Unemployment Duration, and Post-Unemployment Jobs: A Regression Discontinuity Approach
Lalive, R., | American Economic Assn | 2007 ,
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