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11
Scope Insensitivity in the Service of the Rational Self: The "Mere Token" Effect
Scope Insensitivity in the Service of the Rational Self: The "Mere Token" Effect
Urminsky, O, | Association for Consumer Research | 2007 ,
12
Principles or Probabilities: When Value Overshadows Expected Value
Principles or Probabilities: When Value Overshadows Expected Value
Urminsky, O., | Association for Consumer Research | 2005 ,
13
Goals and Mindsets in Consumer Choice
Goals and Mindsets in Consumer Choice
Chernev, A., | Association for Consumer Research | 2005 ,
14
Repenting Hyperopia : An Analysis of Self-Control Regrets
Repenting Hyperopia : An Analysis of Self-Control Regrets
Ran Kivetz., | University of Chicago Press | 2006 ,
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