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11
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
Judith A. Garretson, | American Marketing Association | 2005 ,
12
Making Healthful Food Choices : The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items
Making Healthful Food Choices : The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items
John C. Kozup, | American Marketing Association | 2003 ,
13
When Does Vertical Coordination Improve Industrial Purchasing Relationships?
When Does Vertical Coordination Improve Industrial Purchasing Relationships?
Arnt Buvik and George John, | American Marketing Association | 2000 ,
14
Buyer-Supplier Relationships and Customer Firm Costs
Buyer-Supplier Relationships and Customer Firm Costs
Joseph P. Cannon and Christian Homburg, | American Marketing Association | 2001 ,
15
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Daniel J. Flint, | American Marketing Association | 2002 ,
16
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
Ken Matsuno, | American Marketing Association | 2002 ,
17
An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
Rajdeep Grewal, | American Marketing Association | 2001 ,
18
Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting
Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting
Kissan Joseph and Vernon J. Richardson, | American Marketing Association | 2002 ,
19
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Stefan Stremersch and Gerard J. Tellis, | American Marketing Association | 2002 ,
20
Building Brand Community
Building Brand Community
James H. McAlexander, | American Marketing Association | 2002 ,
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