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11
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Giana M. Eckhardt, | Association for Consumer Research | 2002 ,
12
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
Ashwani Monga, | Association for Consumer Research | 2002 ,
13
Consuming Matsuri: The Legacy of Religion in Japanese Consumer Culture
Consuming Matsuri: The Legacy of Religion in Japanese Consumer Culture
Houston, R., | Association for Consumer Research | 2001 ,
14
The Audit Risk Model, Business Risk and Audit-Planning Decisions
The Audit Risk Model, Business Risk and Audit-Planning Decisions
Houston, Richard W, | American Accounting Assn | 1999 ,
15
The Effect of Magnitude of Audit Difference and Prior Client Concessions on Negotiations of Proposed Adjustments
The Effect of Magnitude of Audit Difference and Prior Client Concessions on Negotiations of Proposed Adjustments
Hatfield, R.C., | American Accounting Assn | 2010 ,
16
Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations
Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations
Sharon Ng., | University of Chicago Press | 2006 ,
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