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11
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
Bruce Cooil, | American Marketing Association | 2007 ,
12
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Daniel J. Howard, | American Marketing Association | 2006 ,
13
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda (pp. 90-103)
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda (pp. 90-103)
Jan B. Heide, | American Marketing Association | 2006 ,
14
Relationship Governance in a Supply Chain Network
Relationship Governance in a Supply Chain Network
Kenneth H. Wathne, | American Marketing Association | 2004 ,
15
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Kenneth H. Wathne and Jan B. Heide, | American Marketing Association | 2000 ,
16
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Kenneth H. Wathne, | American Marketing Association | 2001 ,
17
A Configurational Perspective on Key Account Management
A Configurational Perspective on Key Account Management
Christian Homburg, | American Marketing Association | 2002 ,
18
Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Oprations : Implications for Managing Global Marketing Operations
Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Oprations : Implications for Managing Global Marketing Operations
Kelly Hewett and William O. Bearden, | American Marketing Association | 2001 ,
19
국유재산 관리실태와 문제점 개선방안에 관한 연구
국유재산 관리실태와 문제점 개선방안에 관한 연구
성연동(Sung Yeon Dong), | 한국지적학회 | 2005 ,
20
지리산 식물군락의 분포와 지형적 특성
지리산 식물군락의 분포와 지형적 특성
연명훈 ( Myung Hun Yeon ), | 한국지형학회 | 2006 ,
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