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11
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
Julie Baker, | American Marketing Association | 2002 ,
12
An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
Rajdeep Grewal, | American Marketing Association | 2001 ,
13
Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products
Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products
Suri, R, | Association for Consumer Research | 2008 ,
14
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?
Roggeveen, A., | Association for Consumer Research | 2006 ,
15
How Cue Congruity Affects Consumer Perceptions
How Cue Congruity Affects Consumer Perceptions
Roggeveen, A, | Association for Consumer Research | 2007 ,
16
How the Order of Information About an Experiential Product Impacts Affective Evaluation
How the Order of Information About an Experiential Product Impacts Affective Evaluation
Wilcox K, | Association for Consumer Research | 2011 ,
17
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues
Anne L. Roggeveen., | University of Chicago Press | 2006 ,
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