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11
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
David R. Bell, | American Marketing Association | 2011 ,
12
Drivers of Success for Market Entry into China and India
Drivers of Success for Market Entry into China and India
Joseph Johnson and Gerard J. Tellis, | American Marketing Association | 2008 ,
13
Determinants of Perceived Web Site Interactivity
Determinants of Perceived Web Site Interactivity
Ji Hee Song and George M. Zinkhan, | American Marketing Association | 2008 ,
14
Optimal Design of Consumer Contests
Optimal Design of Consumer Contests
De Liu, Xianjun Geng, | American Marketing Association | 2007 ,
15
Profiting from Partial Allowance of Ticket Resale
Profiting from Partial Allowance of Ticket Resale
Xianjun Geng, | American Marketing Association | 2007 ,
16
Using Childhood Memories to Gain Insight into Brand Meaning
Using Childhood Memories to Gain Insight into Brand Meaning
Kathryn A. Braun-LaTour, | American Marketing Association | 2007 ,
17
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Gary F. Gebhardt, | American Marketing Association | 2006 ,
18
How Country Characteristics Affect the Perceived Value of Web Sites
How Country Characteristics Affect the Perceived Value of Web Sites
Jan-Benedict E. M. Steenkamp, | American Marketing Association | 2006 ,
19
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Martin Spann, | American Marketing Association | 2006 ,
20
Technological Evolution and Radical Innovation
Technological Evolution and Radical Innovation
Ashish Sood, | American Marketing Association | 2005 ,
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