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11
Vicarious goal fulfillment: when the mere presence of a healthy option leads to an ironically indulgent decision
Vicarious goal fulfillment: when the mere presence of a healthy option leads to an ironically indulgent decision
Keith wilcow, | Association for Consumer Research | 2010 ,
12
Feeling the pressures : considering the context-dependencies of reactance motivation in underage alcohol cinsumption
Feeling the pressures : considering the context-dependencies of reactance motivation in underage alcohol cinsumption
N. pontus leander, | Association for Consumer Research | 2010 ,
13
When does priming cause us to value or devalue a brand?
When does priming cause us to value or devalue a brand?
Amy dalton, | Association for Consumer Research | 2010 ,
14
Reducing Reactance Induced Backlash Responses to Recommendations
Reducing Reactance Induced Backlash Responses to Recommendations
Zemack-Rugar, Y, | Association for Consumer Research | 2007 ,
15
Reactance Revisited: Why Absence Makes the Heart Grow Fonder
Reactance Revisited: Why Absence Makes the Heart Grow Fonder
Zemack-Rugar, Y., | Association for Consumer Research | 2005 ,
16
Is Reactance Intentional or Instinctual: Nonconscious Aspects of Reactance Response
Is Reactance Intentional or Instinctual: Nonconscious Aspects of Reactance Response
Zemack-Rugar, Y., | Association for Consumer Research | 2005 ,
17
The Role Representation in Behavioral Intent Questions
The Role Representation in Behavioral Intent Questions
Levav, J., | Association for Consumer Research | 2005 ,
18
How Asking ``Who Am I?'' Affects What You Buy: The Influence of Self-Discovery on Consumption
How Asking ``Who Am I?'' Affects What You Buy: The Influence of Self-Discovery on Consumption
Wu E, | Association for Consumer Research | 2011 ,
19
The Obesity Superhighway: An I3 Theory Analysis of Unhealthy Food Consumption
The Obesity Superhighway: An I3 Theory Analysis of Unhealthy Food Consumption
Finkel E, | Association for Consumer Research | 2011 ,
20
Special Session Summary When Will Consumers Act on Their Attitudes?: New Directions in Attitude-Behavior Consistency
Special Session Summary When Will Consumers Act on Their Attitudes?: New Directions in Attitude-Behavior Consistency
Rebecca K. Ratner, | Association for Consumer Research | 2002 ,
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