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11
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
Christian Homburg, | American Marketing Association | 2006 ,
12
A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance
A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance
Christian Homburg, | American Marketing Association | 2005 ,
13
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Christian Homburg, | American Marketing Association | 2005 ,
14
How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach
How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach
Christian Homburg, | American Marketing Association | 2005 ,
15
Buyer-Supplier Relationships and Customer Firm Costs
Buyer-Supplier Relationships and Customer Firm Costs
Joseph P. Cannon and Christian Homburg, | American Marketing Association | 2001 ,
16
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Christian Homburg, | American Marketing Association | 2002 ,
17
A Configurational Perspective on Key Account Management
A Configurational Perspective on Key Account Management
Christian Homburg, | American Marketing Association | 2002 ,
18
Thermoacoustic instabilities: modeling and control.
Thermoacoustic instabilities: modeling and control.
Daniel U. Campos-Delgado, | Institute of Electrical and Electronics Engineers | 2003 ,
19
Generating Diagnostic Residuals for Steer-by-Wire Vehicles
Generating Diagnostic Residuals for Steer-by-Wire Vehicles
Christopher D. Gadda, | Institute of Electrical and Electronics Engineers | 2007 ,
20
Consistent nonlinear estimation of longitudinal tire stiffness and effective ra
Consistent nonlinear estimation of longitudinal tire stiffness and effective ra
Christopher R. Carlson, | Institute of Electrical and Electronics Engineers | 2005 ,
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