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11
Forced vs. Voluntary Exposure Web Ads: Immediate and Long-Term Impact of Ad Avoidance on Communication Outcomes
Forced vs. Voluntary Exposure Web Ads: Immediate and Long-Term Impact of Ad Avoidance on Communication Outcomes
Chatterjee, P., | Association for Consumer Research | 2007 ,
12
Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes
Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes
Chatterjee, P., | Association for Consumer Research | 2005 ,
13
Communicating Quality Through Signals and Substantive Messages: the Effects of Supporting Information and Need For Cognition
Communicating Quality Through Signals and Substantive Messages: the Effects of Supporting Information and Need For Cognition
Subimal Chatterjee, | Association for Consumer Research | 2002 ,
14
The Influence of Character Structure on Persuasion in Print Advertising
The Influence of Character Structure on Persuasion in Print Advertising
Chatterjee, A., | Association for Consumer Research | 2003 ,
15
Hearing Voices: the Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
Hearing Voices: the Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
Amitava Chattopadhyay, | Association for Consumer Research | 2002 ,
16
Cross-Coupons and Their Effect on Asymmetric Price Competition Between National and Store Brands
Cross-Coupons and Their Effect on Asymmetric Price Competition Between National and Store Brands
Chatterjee, S., | Association for Consumer Research | 2000 ,
17
Online Reviews: Do Consumers Use Them?
Online Reviews: Do Consumers Use Them?
Chatterjee, P., | Association for Consumer Research | 2001 ,
18
Use of RAPD Analysis to Determine Genetic Diversity and Relationships among Bougainvillea Cultivars at Intra- and Inter-Specific Levels
Use of RAPD Analysis to Determine Genetic Diversity and Relationships among Bougainvillea Cultivars at Intra- and Inter-Specific Levels
Jolly Chatterjee, | 한국원예학회 | 2007 ,
19
Intravarietal Variation of Miniature Chrysanthemum Cultivars Using Randomly Amplified Polymorphic DNA
Intravarietal Variation of Miniature Chrysanthemum Cultivars Using Randomly Amplified Polymorphic DNA
Jolly Chatterjee, | 한국원예학회 | 2006 ,
20
Maturity, Indebtedness, and Default Risk
Maturity, Indebtedness, and Default Risk
Chatterjee, S, | American Economic Assn | 2012 ,
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Journal of Micromechatronics
VSP International Science Publishers [, ]