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11
The Buzz about Buzz : Drivers and Consequences of World-of-Mouth
The Buzz about Buzz : Drivers and Consequences of World-of-Mouth
Jonah Berger, | Association for Consumer Research | 2010 ,
12
Why do products become unpopular? adoption velocity and the death of cultural tastes
Why do products become unpopular? adoption velocity and the death of cultural tastes
Jonah berger, | Association for Consumer Research | 2010 ,
13
Satisfying identity- signaling and Uniqueness Motives through consumer choice
Satisfying identity- signaling and Uniqueness Motives through consumer choice
cindy Chan, | Association for Consumer Research | 2010 ,
14
Escaping the crosshairs : reactance to identity marketing
Escaping the crosshairs : reactance to identity marketing
Amit Bhattacharjee, | Association for Consumer Research | 2010 ,
15
Positive effects of negative publicity
Positive effects of negative publicity
jonah berger, | Association for Consumer Research | 2010 ,
16
Possessions and Identity: Shifting Identities, Shifting Relationships
Possessions and Identity: Shifting Identities, Shifting Relationships
Berger, J., | Association for Consumer Research | 2007 ,
17
Diffusion, Word of Mouth, and Social Epidemics: From Individual Psychology to Collective Outcomes
Diffusion, Word of Mouth, and Social Epidemics: From Individual Psychology to Collective Outcomes
Berger J, | Association for Consumer Research | 2011 ,
18
Why Fads Fade: The Abandonment of Cultural Tastes
Why Fads Fade: The Abandonment of Cultural Tastes
Berger, J. A., | Association for Consumer Research | 2005 ,
19
The Influence of Variety on Perceptions of Brand Quality
The Influence of Variety on Perceptions of Brand Quality
Berger, J., | Association for Consumer Research | 2005 ,
20
Beyond Fluency: New Frontiers in Metacognition
Beyond Fluency: New Frontiers in Metacognition
Sela A, | Association for Consumer Research | 2011 ,
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