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11
Why do products become unpopular? adoption velocity and the death of cultural tastes
Why do products become unpopular? adoption velocity and the death of cultural tastes
Jonah berger, | Association for Consumer Research | 2010 ,
12
Satisfying identity- signaling and Uniqueness Motives through consumer choice
Satisfying identity- signaling and Uniqueness Motives through consumer choice
cindy Chan, | Association for Consumer Research | 2010 ,
13
Escaping the crosshairs : reactance to identity marketing
Escaping the crosshairs : reactance to identity marketing
Amit Bhattacharjee, | Association for Consumer Research | 2010 ,
14
Positive effects of negative publicity
Positive effects of negative publicity
jonah berger, | Association for Consumer Research | 2010 ,
15
Possessions and Identity: Shifting Identities, Shifting Relationships
Possessions and Identity: Shifting Identities, Shifting Relationships
Berger, J., | Association for Consumer Research | 2007 ,
16
Diffusion, Word of Mouth, and Social Epidemics: From Individual Psychology to Collective Outcomes
Diffusion, Word of Mouth, and Social Epidemics: From Individual Psychology to Collective Outcomes
Berger J, | Association for Consumer Research | 2011 ,
17
Why Fads Fade: The Abandonment of Cultural Tastes
Why Fads Fade: The Abandonment of Cultural Tastes
Berger, J. A., | Association for Consumer Research | 2005 ,
18
The Influence of Variety on Perceptions of Brand Quality
The Influence of Variety on Perceptions of Brand Quality
Berger, J., | Association for Consumer Research | 2005 ,
19
Beyond Fluency: New Frontiers in Metacognition
Beyond Fluency: New Frontiers in Metacognition
Sela A, | Association for Consumer Research | 2011 ,
20
Jewish Identity, Social Capital and Giving
Jewish Identity, Social Capital and Giving
Ida E. Berger, | Association for Consumer Research | 2002 ,
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