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11
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Litt A, | Association for Consumer Research | 2011 ,
12
Placebo Effects in Marketing Contexts: Influence of Sales Promotions on the Efficacy of Health Supplements
Placebo Effects in Marketing Contexts: Influence of Sales Promotions on the Efficacy of Health Supplements
Shiv, B., | Association for Consumer Research | 2005 ,
13
Is Satisfaction Research Dead? New Decision Making Perspectives Suggesting "Absolutely Not!"
Is Satisfaction Research Dead? New Decision Making Perspectives Suggesting "Absolutely Not!"
Shiv, B, | Association for Consumer Research | 2000 ,
14
Getting to the Heart of the Consumer: The Role of Emotions and Cognition (or the Lack Thereof) in Consumer Decision Making
Getting to the Heart of the Consumer: The Role of Emotions and Cognition (or the Lack Thereof) in Consumer Decision Making
Ramanathan, S., | Association for Consumer Research | 2001 ,
15
The Role of Accruals in Asymmetrically Timely Gain and Loss Recognition
The Role of Accruals in Asymmetrically Timely Gain and Loss Recognition
Ray Ball., | BLACKWELL PUBLISHING | 2006 ,
16
Multimedia communications and video coding
Multimedia communications and video coding
Yao Wang, 004.79-Y25m | Plenum Press | 1996 004.79-Y25m,
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