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11
Social Identity Threat and Consumer Preferences: The Role of Self-Protection
Social Identity Threat and Consumer Preferences: The Role of Self-Protection
White, K, | Association for Consumer Research | 2008 ,
12
When You Can't Count on the Numbers: Corporate Fraud, Generalized Suspicion and Investment Behavior
When You Can't Count on the Numbers: Corporate Fraud, Generalized Suspicion and Investment Behavior
Darke, P. R., | Association for Consumer Research | 2006 ,
13
Motives for Deception in Consumer Word-of-Mouth Communication
Motives for Deception in Consumer Word-of-Mouth Communication
White, K., | Association for Consumer Research | 2005 ,
14
Warning! Proceed With Caution: a Meta-Analysis of the Effectiveness of Warning Labels
Warning! Proceed With Caution: a Meta-Analysis of the Effectiveness of Warning Labels
Jennifer J. Argo, | Association for Consumer Research | 2002 ,
15
Are Metaperceptions a Viable Explanation for Low Coupon Redemption Rates?
Are Metaperceptions a Viable Explanation for Low Coupon Redemption Rates?
Main, K. J., | Association for Consumer Research | 2003 ,
16
The Red-Faced Customer: Investigating Embarrassment in the Context of Consumer Purchase
The Red-Faced Customer: Investigating Embarrassment in the Context of Consumer Purchase
Dahl, D. W., | Association for Consumer Research | 2001 ,
17
Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information
Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information
Jennifer J. Argo., | University of Chicago Press | 2006 ,
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