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11
Wanting Versus Choosing: A Disconnect between What Moves Us and What We Prefer
Wanting Versus Choosing: A Disconnect between What Moves Us and What We Prefer
Cynthia Cryder, | Association for Consumer Research | 2010 ,
12
Emotional and Motivational Drivers of Our "Want" and "Should" Desires
Emotional and Motivational Drivers of Our "Want" and "Should" Desires
Cynthia Cryder, | Association for Consumer Research | 2010 ,
13
The Impact of Consumer-Generated Advertising on Brand Associations
The Impact of Consumer-Generated Advertising on Brand Associations
Burcak Ertimur, | Association for Consumer Research | 2010 ,
14
Towards A Contingency Theory of Consumers's Engagement With CGAs
Towards A Contingency Theory of Consumers's Engagement With CGAs
Frédéric Brunel, | Association for Consumer Research | 2010 ,
15
Fanning the Flames of Consumer Engagement: Inspiring and Nurturing Communally-embedded Consumer Generated Contect
Fanning the Flames of Consumer Engagement: Inspiring and Nurturing Communally-embedded Consumer Generated Contect
Hope Jensen Schau, | Association for Consumer Research | 2010 ,
16
Consumer-Generated Advertising: Creators and Spectators
Consumer-Generated Advertising: Creators and Spectators
Burcak Ertimur, | Association for Consumer Research | 2010 ,
17
Consumer-Generated Advertising: Creators and Spectators
Consumer-Generated Advertising: Creators and Spectators
Burcak Ertimur, | Association for Consumer Research | 2010 ,
18
Celebrity Contagion and the Value of Objects
Celebrity Contagion and the Value of Objects
George Newman, | Association for Consumer Research | 2010 ,
19
Once More, With Feeling: The Effect of Touch on Risk-Taking
Once More, With Feeling: The Effect of Touch on Risk-Taking
Jennifer Argo, | Association for Consumer Research | 2010 ,
20
How Friends Promote Consumer Spending
How Friends Promote Consumer Spending
Didem Kurt, | Association for Consumer Research | 2010 ,
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