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11
Antecedents and Consequences of Consumer Confusion: Analysis of the Financial Services Industry
Antecedents and Consequences of Consumer Confusion: Analysis of the Financial Services Industry
Paurav Shukla, | Association for Consumer Research | 2010 ,
12
Wanting What I Shouldn't Have and Finding a Way to Get It: When Guilt Increases Hedonic Consumption
Wanting What I Shouldn't Have and Finding a Way to Get It: When Guilt Increases Hedonic Consumption
Yael Zemack-Ruger, | Association for Consumer Research | 2010 ,
13
Guilt as Motivation: Strategic Self-Management of Motivation in Consumer Self-Control
Guilt as Motivation: Strategic Self-Management of Motivation in Consumer Self-Control
Xianchi Dai, | Association for Consumer Research | 2010 ,
14
Reinforcing "Shoulds" : The Effect of Mindsets on Sequential Choices
Reinforcing "Shoulds" : The Effect of Mindsets on Sequential Choices
Kelly Goldsmith, | Association for Consumer Research | 2010 ,
15
Wanting Versus Choosing: A Disconnect between What Moves Us and What We Prefer
Wanting Versus Choosing: A Disconnect between What Moves Us and What We Prefer
Cynthia Cryder, | Association for Consumer Research | 2010 ,
16
Emotional and Motivational Drivers of Our "Want" and "Should" Desires
Emotional and Motivational Drivers of Our "Want" and "Should" Desires
Cynthia Cryder, | Association for Consumer Research | 2010 ,
17
The Impact of Consumer-Generated Advertising on Brand Associations
The Impact of Consumer-Generated Advertising on Brand Associations
Burcak Ertimur, | Association for Consumer Research | 2010 ,
18
Towards A Contingency Theory of Consumers's Engagement With CGAs
Towards A Contingency Theory of Consumers's Engagement With CGAs
Frédéric Brunel, | Association for Consumer Research | 2010 ,
19
Fanning the Flames of Consumer Engagement: Inspiring and Nurturing Communally-embedded Consumer Generated Contect
Fanning the Flames of Consumer Engagement: Inspiring and Nurturing Communally-embedded Consumer Generated Contect
Hope Jensen Schau, | Association for Consumer Research | 2010 ,
20
Consumer-Generated Advertising: Creators and Spectators
Consumer-Generated Advertising: Creators and Spectators
Burcak Ertimur, | Association for Consumer Research | 2010 ,
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National Institute on Alcohol Abuse & Alcoholism [, ]
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Alternative Medicine Review
Thorne Research Inc [, ]
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American Indian & Alaska Native Mental Health Research: The Journal of the National Center
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