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11
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
Helena Yli-Renko and Ramkumar Janakiraman, | American Marketing Association | 2008 ,
12
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Christian Homburg, | American Marketing Association | 2008 ,
13
When Marketing Strategy First Meets Wall Street : Marketing Spendings and Firms' Initial Public Offerings
When Marketing Strategy First Meets Wall Street : Marketing Spendings and Firms' Initial Public Offerings
Xueming Luo, | American Marketing Association | 2008 ,
14
Flow Signals : How Patterns over Time Affect the Acceptance of Start-up Firms
Flow Signals : How Patterns over Time Affect the Acceptance of Start-up Firms
Jade S. DeKinder and Ajay K. Kohli, | American Marketing Association | 2008 ,
15
Advertising to Bilinguals : Does the Language of Advertising Influence the Nature of Thoughts?
Advertising to Bilinguals : Does the Language of Advertising Influence the Nature of Thoughts?
Jaime Noriega and Edward Blair, | American Marketing Association | 2008 ,
16
Performance Implications of Adopting a Customer-Focused Sales Campaign
Performance Implications of Adopting a Customer-Focused Sales Campaign
V. Kumar, Rajkumar Venkatesan and Werner Reinartz, | American Marketing Association | 2008 ,
17
Does Academic Research Help or Hurt MBA Programs?
Does Academic Research Help or Hurt MBA Programs?
Debanjan Mitra and Peter N. Golder, | American Marketing Association | 2008 ,
18
Reasons for Market Evolution and Budgeting Implications
Reasons for Market Evolution and Budgeting Implications
Fang Wang and Xiao-Ping (Steven) Zhang, | American Marketing Association | 2008 ,
19
Effect of Service Transition Strategies on Firm Value
Effect of Service Transition Strategies on Firm Value
Eric (Er) Fang, | American Marketing Association | 2008 ,
20
Critical Incidents and the Impact of Satisfaction on Customer Share
Critical Incidents and the Impact of Satisfaction on Customer Share
Jenny van Doorn and Peter C. Verhoef, | American Marketing Association | 2008 ,
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