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11
The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment
The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment
Sertan Kabadayi, | American Marketing Association | 2007 ,
12
Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
Robert W. Palmatier, | American Marketing Association | 2007 ,
13
Strategic Change Implementation and Performance Loss in the Front Lines
Strategic Change Implementation and Performance Loss in the Front Lines
Jun Ye, Detelina Marinova, | American Marketing Association | 2007 ,
14
Optimal Design of Consumer Contests
Optimal Design of Consumer Contests
De Liu, Xianjun Geng, | American Marketing Association | 2007 ,
15
Friendship versus Business in Marketing Relationships
Friendship versus Business in Marketing Relationships
Kent Grayson, | American Marketing Association | 2007 ,
16
The Power of Stars: Do Star Actors Drive the Success of Movies?
The Power of Stars: Do Star Actors Drive the Success of Movies?
Anita Elberse, | American Marketing Association | 2007 ,
17
Managing the Future: CEO Attention and Innovation Outcomes
Managing the Future: CEO Attention and Innovation Outcomes
Manjit S. Yadav, | American Marketing Association | 2007 ,
18
The Last Picture Show? Timing and Order of Movie Distribution Channels
The Last Picture Show? Timing and Order of Movie Distribution Channels
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
19
Quasi-Darwinian Selection in Marketing Relationships
Quasi-Darwinian Selection in Marketing Relationships
Nermin Eyuboglu, | American Marketing Association | 2007 ,
20
Behavioral Consequences of Overbooking Service Capacity
Behavioral Consequences of Overbooking Service Capacity
Florian v. Wangenheim, | American Marketing Association | 2007 ,
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