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181
Designing Solutions Around Customer Network Identity Goals
Designing Solutions Around Customer Network Identity Goals
Amber M. Epp, | American Marketing Association | 2011 ,
182
Interaction Orientation and Firm Performance
Interaction Orientation and Firm Performance
Girish Ramani and V. Kumar, | American Marketing Association | 2008 ,
183
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
Yu Ma, | American Marketing Association | 2011 ,
184
Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth
Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth
Ramesh K. S. Rao and Neeraj Bharadwaj, | American Marketing Association | 2008 ,
185
Preventing Digital Music Piracy : The Carrot or the Stick?
Preventing Digital Music Piracy : The Carrot or the Stick?
Rajiv K. Sinha and Naomi Mandel, | American Marketing Association | 2008 ,
186
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Alok Kumar, | American Marketing Association | 2011 ,
187
Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
Raphaëlle Lambert-Pandraud, | American Marketing Association | 2010 ,
188
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences
Himanshu Mishra, | American Marketing Association | 2010 ,
189
Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success
Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success
Holger Ernst, | American Marketing Association | 2010 ,
190
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective
Son K. Lam, | American Marketing Association | 2010 ,
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