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181
Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs
Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs
Ty Henderson, | American Marketing Association | 2010 ,
182
A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
Jan-Benedict E.M. Steenkamp, | American Marketing Association | 2010 ,
183
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
C. Whan Park, | American Marketing Association | 2010 ,
184
Customer Satisfaction and Shareholder Value
Customer Satisfaction and Shareholder Value
Eugene W. Anderson, | American Marketing Association | 2004 ,
185
Strategic Responses to New Technologies and Their Impact on Firm Performance
Strategic Responses to New Technologies and Their Impact on Firm Performance
Ruby P. Lee, | American Marketing Association | 2004 ,
186
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels, | American Marketing Association | 2004 ,
187
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Vithala R. Rao, | American Marketing Association | 2004 ,
188
A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
Rajkumar Venkatesan, | American Marketing Association | 2004 ,
189
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Sridhar Narayanan, | American Marketing Association | 2004 ,
190
Measuring Marketing Productivity: Current Knowledge and Future Directions
Measuring Marketing Productivity: Current Knowledge and Future Directions
Roland T. Rust, | American Marketing Association | 2004 ,
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1
1st International Conference
이화여자대학교 국제통상협력연구소 [경제학, ]
2
2000 International Congress on Exercise Nutrition
한국운동영양학회 [생활과학, ]
3
2002FIFA월드컵 축구대회의 의의와 성과
한국스포츠사회학회 [오락·스포츠, ]
4
2004 The Costume Culture Association International Conference
복식문화학회 [생활과학, ]
5
2009 International Workshop
전남대학교 아시아태평양지역연구소 [사회과학, ]
6
21C F.A VISION
(주)제내드 [21C F.A VISION, FAVISION, ]
7
35 days to Gettysburg Diary Entries
Great Neck Publishing [, ]
8
3rd Annual Message to Congress (Franklin Roosevelt)
Great Neck Publishing [, ]
9
62회 KSBMB Annual Meeting in 2005
생화학분자생물학회(구 한국생화학분자생물학회) [화학, ]
10
98 International symposium
한국환경농학회 [농업·농학, ]
11
A-수학교육
한국수학교육학회 [교육학, ]
12
AAACN Viewpoint
American Academy of Ambulatory Care Nursing [, ]
13
AAC: Augmentative & Alternative Communication
Taylor & Francis Ltd [, ]
14
AACN Bold Voices
American Association of Critical Care Nurses [, ]
15
AACN News
American Association of Critical Care Nurses [, ]
16
AANA Journal
American Association of Nurse Anesthetists [, ]
17
AANA Journal
American Association of Nurse Anesthetists [, ]
18
AAOHN Journal
SLACK Incorporated [, ]
19
AAO-HNSF Patient of the Month Program
B.C. Decker Inc. [, ]
20
ABA Journal
American Bar Association [, ]