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181
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
Zhang, Y., | Association for Consumer Research | 2006 ,
182
Decomposition Model of the Total Store Purchase and Its Application
Decomposition Model of the Total Store Purchase and Its Application
Dong, S, | Association for Consumer Research | 2008 ,
183
The Effect of Self-Construal on Impulsive Consumption
The Effect of Self-Construal on Impulsive Consumption
Zhang, Y, | Association for Consumer Research | 2008 ,
184
Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency
Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency
Zhang, Y, | Association for Consumer Research | 2008 ,
185
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
Zhang, Y, | Association for Consumer Research | 2007 ,
186
I'd Rather Wait 30 Days Than One Month: The Unit Effect in Time Perception
I'd Rather Wait 30 Days Than One Month: The Unit Effect in Time Perception
Zhang C.Y.Z, | Association for Consumer Research | 2011 ,
187
Understanding Consumers' Perceptions of Fashion
Understanding Consumers' Perceptions of Fashion
Zhang, J, | Association for Consumer Research | 2007 ,
188
Affect Without Cognition
Affect Without Cognition
Ma, J, | Association for Consumer Research | 2007 ,
189
The Impact of Culture Orientation on Consumption Impulsiveness and Beer Consumption
The Impact of Culture Orientation on Consumption Impulsiveness and Beer Consumption
Zhang, Y, | Association for Consumer Research | 2007 ,
190
Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization
Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization
Zhao, M, | Association for Consumer Research | 2007 ,
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