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181
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
182
Portfolios of Interfirm Agreements in Technology-Intensive Markets : Consequences for Innovation and Profitability
Portfolios of Interfirm Agreements in Technology-Intensive Markets : Consequences for Innovation and Profitability
Stefan Wuyts, | American Marketing Association | 2004 ,
183
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Ad De Jong, | American Marketing Association | 2004 ,
184
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Michael D. Johnson, | American Marketing Association | 2004 ,
185
Internal Benefits of Service-Worker Customer Orientation : Job Satisfaction, Commitment, and Organizational Citizenship Behaviors
Internal Benefits of Service-Worker Customer Orientation : Job Satisfaction, Commitment, and Organizational Citizenship Behaviors
D. Todd Donavan, | American Marketing Association | 2004 ,
186
Product Complements and Substitutes in the Real World : The Relevance of “Other Products”
Product Complements and Substitutes in the Real World : The Relevance of “Other Products”
Allan D. Shocker, | American Marketing Association | 2004 ,
187
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
188
An Exploratory Study of the Introduction of Online Reverse Auctions
An Exploratory Study of the Introduction of Online Reverse Auctions
Sandy D. Jap, | American Marketing Association | 2003 ,
189
Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use
Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use
J. Chris White, | American Marketing Association | 2003 ,
190
Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Eric R. Spangenberg, | American Marketing Association | 2003 ,
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