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181
Negative Word-of-Mouth : Self-Construal and Image impairment Concern
Negative Word-of-Mouth : Self-Construal and Image impairment Concern
Yinlong Zhang, | Association for Consumer Research | 2010 ,
182
It's a Two-Way Street : The Influence of communicators and Recipients in Word-of-Mouth contexts
It's a Two-Way Street : The Influence of communicators and Recipients in Word-of-Mouth contexts
Andrew Kaikati, | Association for Consumer Research | 2010 ,
183
The effect of Goal setting on consumption & Consumer Well-Being
The effect of Goal setting on consumption & Consumer Well-Being
Maura Scott, | Association for Consumer Research | 2010 ,
184
What Movie would You Watch with your Salad? The implicit Emotional consequences of Exerting self control
What Movie would You Watch with your Salad? The implicit Emotional consequences of Exerting self control
David Gal, | Association for Consumer Research | 2010 ,
185
The Motivation-Emotion Matching Hypothesis
The Motivation-Emotion Matching Hypothesis
Ayelet Fishbach, | Association for Consumer Research | 2010 ,
186
The Role of Emotions in self-sontrol Dilemmas
The Role of Emotions in self-sontrol Dilemmas
Anastasiya Pocheptsova, | Association for Consumer Research | 2010 ,
187
The Impact of Consumer Reviews on consumer Search and Firm Profits
The Impact of Consumer Reviews on consumer Search and Firm Profits
Dina Mayzlin, | Association for Consumer Research | 2010 ,
188
Why do consumers Talk, Does Anyone Listen, and What Happens?
Why do consumers Talk, Does Anyone Listen, and What Happens?
Andrew Stephen, | Association for Consumer Research | 2010 ,
189
Virality : What Gets shared and Why
Virality : What Gets shared and Why
Jonah Berger, | Association for Consumer Research | 2010 ,
190
The Buzz about Buzz : Drivers and Consequences of World-of-Mouth
The Buzz about Buzz : Drivers and Consequences of World-of-Mouth
Jonah Berger, | Association for Consumer Research | 2010 ,
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