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171
Exploring Consumer Forgiveness In Service Failures
Exploring Consumer Forgiveness In Service Failures
Tsarenko Y, | Association for Consumer Research | 2011 ,
172
Can Biases About the Future Push Consumers to Act? Effects of Affective Forecasting on Consumer Procrastination
Can Biases About the Future Push Consumers to Act? Effects of Affective Forecasting on Consumer Procrastination
Lin L, | Association for Consumer Research | 2011 ,
173
Compulsive Buying-Also a Male Problem?
Compulsive Buying-Also a Male Problem?
Hubert M, | Association for Consumer Research | 2011 ,
174
Barbara Stern's Legacy to Consumer Research
Barbara Stern's Legacy to Consumer Research
Russell C.A, | Association for Consumer Research | 2011 ,
175
Gender Differences in Responses to Form and Function
Gender Differences in Responses to Form and Function
Liang J, | Association for Consumer Research | 2011 ,
176
Reputable Brand Names can Improve Product Efficacy
Reputable Brand Names can Improve Product Efficacy
Amar M, | Association for Consumer Research | 2011 ,
177
Should Variety Seeking Be Measured at the SKU, Brand, or Category Level? Does It Matter
Should Variety Seeking Be Measured at the SKU, Brand, or Category Level? Does It Matter
Girju M, | Association for Consumer Research | 2011 ,
178
Determinants of Consumer-Brand Reunion After a Break-up
Determinants of Consumer-Brand Reunion After a Break-up
Bogomolova S, | Association for Consumer Research | 2011 ,
179
Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?
Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?
Bambauer-Sachse S, | Association for Consumer Research | 2011 ,
180
Ovulatory Cycle Effects on Women's Attention to High-Status Products
Ovulatory Cycle Effects on Women's Attention to High-Status Products
Lens I, | Association for Consumer Research | 2011 ,
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