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171
The Effect of Regulatory Focus on the Anchoring Bias
The Effect of Regulatory Focus on the Anchoring Bias
Zhao, S, | Association for Consumer Research | 2008 ,
172
The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand
The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand
Huang, J, | Association for Consumer Research | 2008 ,
173
On the Compatibility of Orientation, Task and Preference: The Role of Brand Information
On the Compatibility of Orientation, Task and Preference: The Role of Brand Information
Ma, J, | Association for Consumer Research | 2008 ,
174
Effects of Two Dimensions of Psychological Distance on Consumer Judgments
Effects of Two Dimensions of Psychological Distance on Consumer Judgments
Kim, K, | Association for Consumer Research | 2008 ,
175
The Impact of Size of Self-Generated Consideration Set on Post-Choice Regret
The Impact of Size of Self-Generated Consideration Set on Post-Choice Regret
Su, S, | Association for Consumer Research | 2008 ,
176
Biases in Mental Extrapolation
Biases in Mental Extrapolation
Zhao, S., | Association for Consumer Research | 2006 ,
177
Coping with Individual-Group Incongruity
Coping with Individual-Group Incongruity
Zhang, S., | Association for Consumer Research | 2006 ,
178
Overvaluation Bias in the Valuation and Utilization of Novel Technological Attributes
Overvaluation Bias in the Valuation and Utilization of Novel Technological Attributes
Zhao, S., | Association for Consumer Research | 2006 ,
179
When Losses Loom Even Larger: The Moderating Role of Relationship Norms
When Losses Loom Even Larger: The Moderating Role of Relationship Norms
Aggarwal, P., | Association for Consumer Research | 2006 ,
180
Regulatory Focus, Feature Positive Effect, and Message Framing
Regulatory Focus, Feature Positive Effect, and Message Framing
Zhao, G., | Association for Consumer Research | 2006 ,
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