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171
The Role of time versus Money Valuations
The Role of time versus Money Valuations
Leonard Lee, | Association for Consumer Research | 2010 ,
172
How and when the Moral Self Motivates Donations of time versus Money
How and when the Moral Self Motivates Donations of time versus Money
Americus Reed II, | Association for Consumer Research | 2010 ,
173
Consumers Exhibit the Planning Fallacy for time but not Money
Consumers Exhibit the Planning Fallacy for time but not Money
Stephen A. Spiller, | Association for Consumer Research | 2010 ,
174
Time if more precious than Money
Time if more precious than Money
Stephen A. Spller, | Association for Consumer Research | 2010 ,
175
"I want you back" : Branding classical Music for the new generation
"I want you back" : Branding classical Music for the new generation
Lalin Anik, | Association for Consumer Research | 2010 ,
176
"She's a Natural!" : From Mere Label to Actualized Consumer Preference
"She's a Natural!" : From Mere Label to Actualized Consumer Preference
chia-jung Tsay, | Association for Consumer Research | 2010 ,
177
Hearing, Remembering, and Branding : Guidelines for Creating sonic Logos
Hearing, Remembering, and Branding : Guidelines for Creating sonic Logos
Vijaykumar Krishnan, | Association for Consumer Research | 2010 ,
178
From Ear to Brain, from Heart to Pcket : Branding Challenges and Possibilities in the Music Industry
From Ear to Brain, from Heart to Pcket : Branding Challenges and Possibilities in the Music Industry
Chia-Jung Tsay, | Association for Consumer Research | 2010 ,
179
The Dynamic Effect of Source Certainty on consumer Involvement and Persuasion
The Dynamic Effect of Source Certainty on consumer Involvement and Persuasion
Uma R. Karmarker, | Association for Consumer Research | 2010 ,
180
Word -of-Mouth Communicaation as Helping Behavior
Word -of-Mouth Communicaation as Helping Behavior
Andrew M.Kaikati, | Association for Consumer Research | 2010 ,
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