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171
Explaining the Negative Spillover Effect in Target Marketing: Automatic Social Comparisons that Threaten Collective Self-Esteem
Explaining the Negative Spillover Effect in Target Marketing: Automatic Social Comparisons that Threaten Collective Self-Esteem
Dimofte, C. V., | Association for Consumer Research | 2006 ,
172
Effective Counter Persuasion: Creating Lasting Resistance to a Stronger Opponent
Effective Counter Persuasion: Creating Lasting Resistance to a Stronger Opponent
Petrova, P. K., | Association for Consumer Research | 2006 ,
173
The Effect of Perceived Brand Name-Logo Coherence on Brand Attitudes
The Effect of Perceived Brand Name-Logo Coherence on Brand Attitudes
Kocher, B., | Association for Consumer Research | 2006 ,
174
Product Placement: Developing Concepts, Constructs and Measures
Product Placement: Developing Concepts, Constructs and Measures
Scott, J., | Association for Consumer Research | 2006 ,
175
The Devil You Know: Effects of Suspicion of an Information Source's Identity
The Devil You Know: Effects of Suspicion of an Information Source's Identity
Ferguson, J. L., | Association for Consumer Research | 2006 ,
176
Protection Motivation Theory - An Additive or a Multiplicative Model?
Protection Motivation Theory - An Additive or a Multiplicative Model?
Cismaru, M., | Association for Consumer Research | 2006 ,
177
Attributional Processes in the Case of Product Failures-The Role of the Corporate Brand as Buffer
Attributional Processes in the Case of Product Failures-The Role of the Corporate Brand as Buffer
Einwiller, S., | Association for Consumer Research | 2006 ,
178
How Do Consumer Targets Perceive and Respond to Brand Agents in Persuasion Attempts?
How Do Consumer Targets Perceive and Respond to Brand Agents in Persuasion Attempts?
Wei, M.-L., | Association for Consumer Research | 2006 ,
179
How Affect Influences Choice: An Investigation of the Comparison Processes
How Affect Influences Choice: An Investigation of the Comparison Processes
Yeung, C. W. M., | Association for Consumer Research | 2006 ,
180
When do Moods Influence Consumer Preferences?: Moderators of Mood Congruency
When do Moods Influence Consumer Preferences?: Moderators of Mood Congruency
White, K., | Association for Consumer Research | 2006 ,
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