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161
The Interplay between Archetypes and Autobiography in Mass Media Preferences
The Interplay between Archetypes and Autobiography in Mass Media Preferences
Elizabeth C. Hirschman, | Association for Consumer Research | 2004 ,
162
Wanting Versus Choosing: A Disconnect between What Moves Us and What We Prefer
Wanting Versus Choosing: A Disconnect between What Moves Us and What We Prefer
Cynthia Cryder, | Association for Consumer Research | 2010 ,
163
Emotional and Motivational Drivers of Our "Want" and "Should" Desires
Emotional and Motivational Drivers of Our "Want" and "Should" Desires
Cynthia Cryder, | Association for Consumer Research | 2010 ,
164
The Impact of Consumer-Generated Advertising on Brand Associations
The Impact of Consumer-Generated Advertising on Brand Associations
Burcak Ertimur, | Association for Consumer Research | 2010 ,
165
Towards A Contingency Theory of Consumers's Engagement With CGAs
Towards A Contingency Theory of Consumers's Engagement With CGAs
Frédéric Brunel, | Association for Consumer Research | 2010 ,
166
Fanning the Flames of Consumer Engagement: Inspiring and Nurturing Communally-embedded Consumer Generated Contect
Fanning the Flames of Consumer Engagement: Inspiring and Nurturing Communally-embedded Consumer Generated Contect
Hope Jensen Schau, | Association for Consumer Research | 2010 ,
167
Consumer-Generated Advertising: Creators and Spectators
Consumer-Generated Advertising: Creators and Spectators
Burcak Ertimur, | Association for Consumer Research | 2010 ,
168
The Co-Creation of Meaning Between Marketers and Consumers: Step 1 : How Marketing Creatives Interpret Consumer Motivations
The Co-Creation of Meaning Between Marketers and Consumers: Step 1 : How Marketing Creatives Interpret Consumer Motivations
J.F. Durgee, | Association for Consumer Research | 2004 ,
169
Consumer-Generated Advertising: Creators and Spectators
Consumer-Generated Advertising: Creators and Spectators
Burcak Ertimur, | Association for Consumer Research | 2010 ,
170
The Gendering of Public Technology Spaces: A Feminist Analysis of a Public Internet Center
The Gendering of Public Technology Spaces: A Feminist Analysis of a Public Internet Center
S. Dobscha, | Association for Consumer Research | 2004 ,
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